Since the introduction of the GDPR legislation (General Data Protection Regulation) on May 25, 2018, the discussion has been about or may not place cookies again. In this article we will discuss the rules that currently apply to cookies.
What central government says about cookies
Websites must ask visitors permission to place cookies. Cookies are small text files that websites place on your computer, smartphone or tablet after your visit. The cookie law makes an exception for cookies that are not privacy sensitive. For example for cookies that track visitor numbers. ( Source )
" A website must ask visitors for permission before cookies can be placed "
What type of cookies do you need permission for?
Cookies that do not infringe privacy, or that do not infringe on privacy, do not require the visitor's consent. These are often cookies that make a website work better. For example:
Websites use analytical cookies to keep track of visitor statistics, for example. This gives them a better insight into how the website works. Analytical cookies have hardly any consequences for privacy.
Functional cookies are required for a service or webshop to function. For example, these are files that keep track of what's in a shopping cart.
Tracking cookies: permission is always required!
Websites must always request your permission to place cookies that infringe on your privacy. This often involves "tracking" cookies. These cookies track individual surfing behavior and create profiles to enable targeted advertisements, for example.
So we know that we cannot simply place all cookies. But what are examples of Tracking cookies? There are more than you think!
If you place a YouTube video on your website in the way that YouTube offers (iframe), then the video is actually loaded from an external website. Quite logical. However, that website has all control before placing cookies. And that is what YouTube does. It places tracking cookies through your website on your website visitor's computer.
The Facebook pixel is literally an invisible pixel on your website. This pixel is often placed on websites to provide visitors with targeted advertisements on Facebook. For example: You sell bicycles in your webshop. You can then use Facebook remarketing to show an advertisement of a specific bicycle in Facebook that has been viewed by the user on your website. A good example of a tracking cookie.
There is much debate about the implementation of Google Analytics on your website. Does Google Analytics fall under statistical cookies? Or under the tracking cookies?
The fact is that Google Analytics (without modifications) stores the IP address or your website visitor in its systems. An IP address is personal data that can be traced. Google employees
have standard access to that data, which is why we think that Google Analytics does not automatically fall under statistical cookies. There are various manuals online to set up Google Analytics
so that a) your visitor's IP address is 'unrecognizable' forwarded to Google Analytics, and b) you can indicate that data from your Google Analytics account may not be used for other purposes.
The Dutch Data Protection Authority has created a manual for this .
And many, many more ...
Google, for example, lives on advertisements. Many Google services use tracking cookies. Think of AdWords, Double Click, YouTube (as mentioned above), and so on. But also marketing tools such as HubSpot use tracking cookies to track the behavior of website visitors.
What is Cookie Maestro helping with?
Cookie Maestro is a service that allows you to make a cookie notification for your website and Cookie Maestro tries to make it as easy as possible for you to place the so-called tracking cookies only if your visitor has given permission for this.
If you register your website with Cookie Maestro, you can use these functions, among others:
You can easily create a cookie report, style it and add your own texts. You can place this notification on your website. We have specific support for Google Tag Manager, WordPress and all other websites.
Your website is scanned for cookies immediately after registration (and thereafter monthly). An overview of found cookies is immediately visible in your dashboard.
Cookie Maestro gives you the tools to block the tracking cookies (Marketing cookies) on your website until your website visitor agrees to the placing of cookies.